Review Five years ago, Jim Collins asked the question, "Can a good company a great company and if so, how?" Good to Great Collins, the author built to last, concludes that possible but sees no silver bullets. Collins and his team of researchers began their quest by sorting through a list of 1435 companies looking for those experienced significant improvement in performance over time. Finally settled on 11 - including Fannie Mae, the Gillette, Walgreens and Wells Fargo - and discovered their common traits that challenged many of the conventional notions of corporate success. Making the transition from good to great does not require c a high profile CEO, the latest technology, innovation
Buy Good to Great: Why Some Companies Make the Leap… and Others Don’t at Amazon