From Publishers Weekly Kawasaki (Rules for Revolutionaries) based on dual experience as evangelist for the computer Apple Macintosh, as venture capital in Silicon Valley, in this example to implement any business plan. Each chapter begins with "GIST" big ideas (for the start of things "), covering various aspects to consider, from identifying your customer base and writing a business plan for the creation of alliance-building and identity the brand. Minichapters concentrated in certain jobs that need doing, while FAQ sections address the questions readers are more likely to have: Kawasaki cover the basics in a really simple style. Much of the advice, however, consists of banalities and general
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